Monday, November 17, 2008

Motrin Update

Okay so apparently shortly after I posted my last blog the Motrin website was not accessible. If you were unable to read the ad that they ran here it is:

Wearing your baby seems to be in fashion.
I mean, in theory it’s a great idea.
There’s the front baby carrier, sling, schwing, wrap, pouch.
And who knows what else they’ve come up with.
Wear your baby on your side, your front, go hands free.
Supposedly, it’s a real bonding experience.
They say that babies carried close to the bod tend to cry less than others.
But what about me?
Do moms that wear their babies cry more than those who don’t?
I sure do!
These things put a ton of strain on your back, your neck, your shoulders.
Did I mention your back?!
I mean, I’ll put up with the pain because it’s a good kind of pain; it’s for my kid.
Plus, it totally makes me look like an official mom.
And so if I look tired and crazy, people will understand why.

So I (along with many others) sent notice to every friend, hippie, midwife, doula, La Leche League member, (you get the point) and we spoke up. I don't even know how many letters were sent to the Motrin marketing department but it worked. We were offended by the ad and we let them know.
As of today, Motrin pulled the ad and responded with this: (if it's too small to read, please go to

Yeah, some of you are thinking that I'm nuts (my husband for example), but like I said, I'm "passionate" about a lot of things. Plus, it's very simple. We should not be "mocked" for choosing to "wear" our babies. That's all folks!


The Fisher Family said...

you are awesome!
just did you run across the ad on the motrin website? do you frequent it often? ha ha

Supermom said...

Good job Jen! Glad you spoke up for all us mom's!